Competitor Tracking Matrix Template
Competitor Tracking Matrix Template is built to solve common tracking and planning issues. This guide contains the template structure, instructions on how to use it, and a filled sample version.
Template Details
🛑 Problem Solved:
Lack of structured competitive data and market audits.
👥 Who It Is For:
Small business owners and marketers.
🛠️ Recommended Tools:
Airtable
Excel
Google Sheets
The Template Format
🎯 How to Implement This Template
Copy the grid into Google Sheets. Update columns with competitive data quarterly.
Example Filled Version
# Competitor Tracking Matrix ## Audit Grid | Competitor Name | Target Market | Product / Price | Weaknesses / Issues | SWOT Opportunities | |---|---|---|---|---| | FastPlumb | Homeowners | $150 hour | No weekend services offered | Offer emergency Saturday services | | AustinLeak | Businesses | $250 visit | Vague pricing on website | Publish transparent price lists |
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