Home » Templates » Small Business » Competitor Tracking Matrix Template
Small Business

Competitor Tracking Matrix Template

Competitor Tracking Matrix Template is built to solve common tracking and planning issues. This guide contains the template structure, instructions on how to use it, and a filled sample version.

Template Details

🛑 Problem Solved: Lack of structured competitive data and market audits.
👥 Who It Is For: Small business owners and marketers.
🛠️ Recommended Tools: Airtable Excel Google Sheets

The Template Format

📄 Copy-Paste Template Frame
# Competitor Tracking Matrix

## Audit Grid
| Competitor Name | Target Market | Product / Price | Weaknesses / Issues | SWOT Opportunities |
|---|---|---|---|---|
| [Competitor A] | [SaaS startups] | [$49/mo] | [Slow customer support response] | [Offer emergency support] |
| [Competitor B] | [Local businesses] | [$99/mo] | [No custom dashboard options] | [Offer custom layouts] |

🎯 How to Implement This Template

Copy the grid into Google Sheets. Update columns with competitive data quarterly.

Example Filled Version

# Competitor Tracking Matrix

## Audit Grid
| Competitor Name | Target Market | Product / Price | Weaknesses / Issues | SWOT Opportunities |
|---|---|---|---|---|
| FastPlumb | Homeowners | $150 hour | No weekend services offered | Offer emergency Saturday services |
| AustinLeak | Businesses | $250 visit | Vague pricing on website | Publish transparent price lists |

Need prompts to populate this template?

Explore our extensive Prompt Library to find the perfect commands for generating these variables.

Browse Prompt Gallery »